Global Tea Consumption Increased in 2020

Global Tea Consumption Increased in 2020

The pandemic outbreak has lead to changes in consumers’ behavior, and this is no exception for tea consumption. Declines in food services have caused an increase in global tea consumption by 1.5%, according to EIU.
In Britain, for example, cafes and tea shops experienced a 37.7% drop in their sales while the retail sales for the hot beverage category including tea and hot chocolate experienced a 7.1% increase in 2020.
Consumers were mostly looking for traditional blends with Yorkshire reigning in the top seller position with 14.5% sales growth. This was followed by Twinings and Tetley with 3.4% and 2.2% sales growth.

India Tea E-Auction Still A Mess

India Tea E-Auction Still A Mess

FAITTA, India’s professional tea traders association, asked the nation’s tea board in January 2021 to evaluate the digital auction process thoroughly. FAITTA members believe that even after five years of running, the system is still failing to create a fair bidding experience for the traders.
Viren Shah, a member of FAITTA, claimed that the bidding process can lead to an unnecessary hike in tea prices that can cause a skew in price norms. Shal also said that the knockdown mechanism in the bidding process can also affect traders’ participation in the long run. Consequently, this will be counterproductive to the Tea Board’s …

Kenya Prolonged Drought Lead to Tea Production Decrease

Kenya Prolonged Drought Lead to Tea Production Decrease

The prolonged drought that hit Kenya this year has caused a decrease in yields for tea farmers across the country. According to tea makers in the country, the tea leaf processing facilities only produces half the usual production capacity.
The drought has also lead to a decrease in the number of workers working in the farms and processing facilities. Farmers said that they are only able to employ half of the normal amount of tea pickers for this harvest season.
Experts said that the short tea supply may cause a price increase for Kenyan tea. On the other hand, Indian tea farmers and makers have taken advantage of this drought…