Global Tea Consumption Increased in 2020
The pandemic outbreak has lead to changes in consumers’ behavior, and this is no exception for tea consumption. Declines in food services have caused an increase in global tea consumption by 1.5%, according to EIU.
In Britain, for example, cafes and tea shops experienced a 37.7% drop in their sales while the retail sales for the hot beverage category including tea and hot chocolate experienced a 7.1% increase in 2020.
Consumers were mostly looking for traditional blends with Yorkshire reigning in the top seller position with 14.5% sales growth. This was followed by Twinings and Tetley with 3.4% and 2.2% sales growth.
A recent study in 2020 reported that 4 out of 10 Britons love spending their free time having a cup of tea with their loved ones. In addition, Mintel, a market research firm, discovered that even though traditionally tea time is done in the afternoon, modern customers actually prefer to drink their tea in the morning in their daily routine.